Taking Market Share from Goliath.
Route Driver-led campaign with retail P.O.S. plus NY-Metro Market Cable TV
"It's Utz against them!" was the tagline/hook as this franchise was built on trial, not advertising.
New to the airwaves, of course we shot at retail
Memorial Day Web Promo
Fourth of July Web Promo
Promotional microsites are way easier to develop than a new page on your existing site.