Increasing brand awareness of St. Barnabas Hospital and its new affordable housing facility
was one of the goals for their 150th Anniversary. We launched a :30 spot on Cable TV in The
Bronx, Manhattan & Westchester, followed by social media. This one-two punch never fails,
year after year. Below the spot, you will see a fundraising video for their annual gala at New
York Botanical Garden, with the notorious voiceover of Chazz Palminteri.