We have excellent diversity/urban marketing expertise in broadcast and social, courtesy of several national and NYDMA clients. Audience culture requires a lot of digging to understand the trends and nuances. These specific targets of Visa for a pre-paid debit card were not likely to have plastic since they lacked checking accounts. These spots aired solely in Spanish in specific urban markets, regionally. The spokesperson, Penélope Menchaca, is a renowned hostess of a hit game show on Telemundo.