LONG-ESTABLISHED ADVERTISING AGENCY, WEINRIB & CONNOR,
PRODUCES FESTIVITIES FOR THE NEW YORK YANKEES
HALL-OF-FAME CEREMONIES IN COOPERSTOWN, NY.
July 26, 2019, White Plains, NY: Weinrib & Connor, a 26-year-old full-service advertising agency, who has been working with the New York Yankees since 2005, was hired to produce the Yankees’ 2019 Hall of Fame weekend events. These notably included a gala celebration for New York Yankees closer Mariano Rivera and former New York Yankees pitcher, Mike Mussina, who entered the Hall of Fame as a Baltimore Oriole in Cooperstown, NY, on Sunday, July 21st.
“For this away game, the Yankees and the Orioles met on a different kind of playing field at a summer party at Ommegang Brewery, a multi-acre event facility field in Cooperstown, NY.” Mary Connor points out that this is one of the few venues in the town that could handle the 300+ invitees. “It was a Major League celebration, attended by baseball royalty, including team ownership, MLB Commissioner and his office, Hall of Fame leadership, and Yankees and Orioles legendary alumni.”
“The masterful creativity provided by Weinrib & Connor melded together team branding for the New York Yankees, Baltimore Orioles, and the Hall of Fame to create the perfect ambience for our Hall of Fame party and a myriad of VIP logistics.” said Deborah A. Tymon, the Yankees’ SVP of Marketing.
Connor continues, “Uniting different team cultures, HOF heritage and returning VIPs and HOF Alumni who descend on Cooperstown annually takes you well into extra innings.’’
Unique events can be the strongest brand dynamic by far.
Omega sponsored local charity polo events in upstate NY
assisting in the development of lesser sponsors
and offering their retail partners tickets and transportation from the city.
The Yankees have a ton of sponsors.
The club invites the biggest down to Tampa for a Spring Training weekend.
They get to bring a +1 (some even more).
They need airfare. They need hotels. They have special requests.
They need to book activities. The list of needs continues and never seems to stop.
The only thing the sponsors don’t do is complain.
This is our annual friends and family retail promotion.
We simultaneously manage hundreds of brand ambassadors
to promote the brand at hundreds of locations.
Zero headaches for client.
The very first big job we did for the New York Yankees
was the historic groundbreaking in 2006.
It was by far the toughest job in our agency history.
It went off with much fanfare and success.
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