Agencies show creative. Additionally we discuss contractual matters. Working with sports, entertainment partners, and producing public events in public spaces host a range of procedural approvals and contracts required to be hammered out. We are proud of our ability to execute these “deals” flawlessly.

So what do Major League Baseball (MLB), The New York Yankees, Van Morrison, CBS TV Distribution, and Visa have in common? They provide license and require contractual compliance. Seeking licensed usage is tough, even with a big budget. Television networks have “Standards and Practices” departments, where commercials must first be approved before they can be aired. New product trademarks need to be searched, filed and used correctly to seek the ultimate “circle R” registration.

There is also a way to cunningly interpret these regulations and how to pitch ideas that fall under these guidelines. With over thirty (30) years broadcast and license experience, Weinrib & Connor has used cartoon characters, celebrities, sports figures, licensed logos and has brokered dozens of co-branded, co-marketed promotions nationally.

TV shows in syndication are ripe for promotional tie-ins - their longevity and broadcast dayparts make the deals easy on the corporate nerves. Getting the yes is about money and showcase for the franchise in non-broadcast outlets. This program debuted at the birth of the agency.

Enter a NYC park and turn it into a small-town baseball field in 72 hours…you need a civil engineers’ drawings, permits of all kinds, and knowledge of how to navigate nuanced bureaucracy. How about a film crew and a cast of twelve (12) filming on the NYC streets - with a full lighting package, equipment trucks and a required NYPD contingent for security? That takes permits, too. These permits require adequate liability insurance and usually an upgraded certificate as well. How about if you are giving away fifty (50) boats nationally; how do you interface with the winners who always want more than the rules of the promotion allow? It’s important to represent the promotion second and the client organization first. Clients hate dealing with these winners who can be irascible and litigious. We handle all manner of insurance, permitting, fulfillment protocols and the like such as ensuring when elected officials abound on a dais, “order of precedent” is followed.

Can another logo “piggyback” alongside one of the most iconic in adland’s history? You betcha. This concept of co-branding/co-marketing won this piece of business from a hotly competing field.