• client: New York Yankees

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• project: 2010 Newsprint

First we tackled the outdoor—always a creative challenge, especially making it simple. We love outdoor. But how do you get stopping power within a newspaper that is always skimmed over? Using home plate as an atypical frame for a photo! Don’t forget, we get to pick the shots we like from the dozens of jaw-droppers the Yankees provide that nobody else has access to!

• client: New York Yankees

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• project: 2010 Entertaining & Group Sales Newsprint

Entertaining? Host your event at Yankee Stadium! These ads ran in The New York Times, Post, Daily News, etc. including a special Full Page Ad in The New York Times Sports Section, coupled with an ad for Yankees Tickets: the crème de la crème of New York Entertainment. These ads promoted Group Sales, Suites and Season Ticket Plans alike.

• client: Castle Oil

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• project: 2010 Newsprint

Castle Oil Corporation has held the same values dear for over 80 years. Continuing with the “Customers Rule” tag, these ads convey what made them the #2 energy company in New York: service, family roots, treating customers like kings, and their mega fleet of vehicles.

• client: Castle Oil

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• project: Marketing for "Motor Fuels," Gasoline and Diesel

Castle Oil Corporation has held the same values dear for over 80 years. In 2011, Castle began marketing "motor fuels," gasoline and diesel.

• client: ExxonMobil Avitat

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• project: Newsprint Campaign (before construction)

We had to ‘come to our senses’ to showcase ExxonMobil Avitat’s new facility before (and after) it was constructed. There were also ads for Sight, Sound, Smell and Taste.

• client: ExxonMobil Avitat

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• project: Newsprint Campaign (after completion)

We had to ‘come to our senses’ to showcase ExxonMobil Avitat’s new facility before (and after) it was constructed.

• client: A&W Root Beer

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• project: National Soft Drink Promotion

A&W Root Beer enjoyed three consecutive years of double-digit sales increases thanks to our "A&W Floats" national promotion. The program ultimately executed in 75 national accounts with a prize package per account of five boats valued at $35,000. We secured this seven-figure commitment in free boats each year for the program because we also leveraged presence at the top 20 boat shows. This was without question, the biggest program at Dr Pepper/Seven Up for a tertiary brand.

• client: A&W Root Beer

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• project: National Soft Drink Promotion

A&W Root Beer enjoyed three consecutive years of double-digit sales increases thanks to our "A&W Floats" national promotion. The program ultimately executed in 75 national accounts with a prize package per account of five boats valued at $35,000. We secured this seven-figure commitment in free boats each year for the program because we also leveraged presence at the top 20 boat shows. This was without question, the biggest program at Dr Pepper/Seven Up for a tertiary brand.