Our Experience
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Our brand campaigns (all media) have included:
Allied Lyons, PLC.: Frederick Wildman & Sons (Wines)
The Borough of the Bronx
Bristol Myers
Burger King
General Foods
Hoffmann-La Roche
The Kellogg Company
Mazda
Monsanto Company: Wear-Dated Carpets
Nabisco
Nobody Beats The Wiz
Philip Morris USA: Marlboro, Merit, Benson & Hedges
Sony: Audio Division
Time Warner
The City of Yonkers

Our direct response (in-the-mail) advertising/publicity campaigns have been produced for:
Ambac Financial Group, Inc.
GE Capital
General Motors
Hearst Publishing
Monsanto
National Westminster Bank
New York Yankees
Roche Laboratories
Ryder Trucks

Our Consumer Promotions have included:
Coca Cola USA
Dr Pepper / Seven Up Inc.
The House of Seagram
Kraft Foods
New York Yankees
Philip Morris USA

"Our Work Works" - Blue Chip Credentials
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Seagrams
Seagrams hired us for a minority marketing assignment; we delivered an African-American venue that effortlessly traveled from market to market following the "family reunion" circuit. The theme was "We Are Family." All rights to use of the lyric were negotiated with Warner Brothers, Chappell Music Ltd.

The House of Seagram also asked us to develop an NFL program for taverns on Monday nights, but there was one hitch: they did not want to pay the usurious NFL licensing fees. Our solution–The Sporting News' Fantasy Football League.

Dr Pepper
First we were called on by The Coca-Cola Company to develop a retail marketing program tying in the sport of fishing (their research shows NFL, NASCAR, and fishing to be the top 3 pastimes–there was no #4 !). Client Dr Pepper/Seven Up, Inc. (formerly Cadbury Beverages) hired us for a test market deployment of same. The program rolled out nationally under the cap on 35,000,000 20 oz. bottles of Dr Pepper. We secured $500, 000 in prizes for under the cap award at no cost to DPSU. The program has posted a 17.2% sales increase and a 12.9% response to the prize of the fishing rod and reel, demonstrating strong regional preference for this pastime. In addition, 29% of said respondents were women, which is directly in line with US Fish & Wildlife Service data.

A&W Root Beer
A&W Root Beer enjoyed three consecutive years of double-digit sales increases thanks to our "A&W Floats" national promotion. Running for three years, the program executed in 75 accounts with a prize package per account of five boats valued at $35,000. WE SECURED A SEVEN-FIGURE COMMITMENT IN FREE BOATS EACH YEAR FOR THE PROGRAM BECAUSE WE LEVERAGED PRESENCE AT THE TOP 20 BOAT SHOWS. This was, without question, the biggest program at Dr Pepper/Seven Up for a tertiary brand.

Canada Dry
Canada Dry has similarly moved cases via our "Thanks Mom" program where we awarded free kitchen cabinets and carpeting. We secured the partners on a trade out and customized the POS for all retail channels. We handled all the prize fulfillment as well. This is the first time that the "gatekeeper" has been plied with prizes she wants or could use. How many moms lug home 12-packs and 2-liters only to hope to win a jet ski or Mustang? This unique approach has won many fans in the trade because of the target pursued.

AMBAC
Former client AMBAC embarked on a new initiative by sponsoring nights at museums around the country to shore up relationships in markets where they have presence, but no office. Complete print campaign materials are based around the artist/exhibition specific to each market.

General Electric
General Electric–specifically GE Capital–wanted to demonstrate to prospects that they could be justifiably proud of NBC and sports broadcasting–they wanted customer entertainment at stadia and a division-wide sales efforts poised on the basis of this approach. In just six weeks $215 million in deal money was on the table, thanks to our concept, with 600 of 1000 mailers sent. The goal was to raise $300,000,000 in Q4.

 

Financial Marketing Forte
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A 25-Year Odyssey in Financial Marketing
Agency President, Tom Connor, has been in financial marketing on-and-off for his entire career. This span includes experiences on the client side as well as a host of client/agency relationships, including:

	Bank of Westport: Retail and Private Banking, Consumer	Ge Capital: Direct Mail to the Middle Market: CEO CFO Targets
	Ambac: Regional Event Marketing (Outside NY)	Bank of Boston: Private Banking; Consumer and Intermediaries
	NatWesk Bank: Direct Mail to the Middle Market; CEO CFO Targets	Manufacturers Hanover: Event Marketing
	Chase Manhattan: Correspondent Banking	Chemical Bank: Corporate, International, Middle Market (Metro)

Enhanced Awareness via Partnerships
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US Department of Interior and Dr Pepper/Seven Up
Partnership between US Department of Interior and Dr Pepper/Seven Up was arranged through 'lobbying efforts' of agency president, Tom Connor. This relationship, which spanned three years of joint activity, began with a year-long courtship of the US Fish and Wildlife Service who made it known they were looking for "outreach" programs. For the first time in the history of this (and maybe all other) Federal agencies, the branding of the Service appeared on consumer promotion materials for Dr Pepper.

Monsanto
For former client Monsanto, a unique blend of press tour and advertising campaign was realized when the stars of sitcom "Designing Women" were featured in a 12-week/six commercial radio blitz. These characters, though functioning as interior designers on television, never talked about their craft until they humorously pitched Wear-Dated Carpet on the radio. The result of this effort was a 57% increase in sales. Personal appearances, radio interviews, and all manner of negotiations were only superceded in terms of success by the trade's embrace of this program.

The Renaissance Project
The Renaissance Project is a Westchester-based social service. This 32-year old treatment provider is a "best kept secret" because its clients are repeat drug abusers. They get their clientele, for the most part, from the criminal justice system. Our job has been to get the Renaissance story across to influentials and the affluent. Other constituents include elected officials–we lobby them. June 2001, we kicked off a "Mayors Conference" special event that functioned as a series of symposia. We are proud to be associated with such a socially significant cause.

westchestergov.com
westchestergov.com--Westchester County (ranked #3HHI) has hired us to market the County's website which follows a newspaper format we pitched. The County has also asked us to market their Tourism Office via traditional publicity (as well as advertising). This prestigious account was ours after a competition that included eight other agencies. Our campaign draws on the famous equity of "I LOVE NEW YORK." We reverberate with "THE WESTCHESTER WAY."