FOR IMMEDIATE RELEASE:

WEINRIB & CONNOR THANKFUL FOR 21 TV COMMERCIALS IN 10 MONTHS

11.18.09

White Plains, NY November 17, 2009. Despite the boom in on-line advertising, TV is still THE medium of choice for advertisers who can afford it. Confirming the slow, steady death of print media (excluding outdoor), ad agency Weinrib & Connor was able to offer very attractive pricing on production costs due primarily to the decades of experience of Creative Director, Tom Connor. Connor enjoys the distinction of being one of the few New York agency creatives to shoot on the legendary Warner Bros. Studio backlot. “If you go a few pages into a Google search, that campaign was chronicled even though it was produced 15 years ago,” Connor notes.Connor began his TV career in 1980 working on cherished New York brands Stella D’Oro and Ronzoni. Some 300+ TV productions later, not only did he achieve the goal of all big agency creatives to frequently shoot in Los Angeles—but he brings true Hollywood know-how to today’s awesome—yet affordable—digital technology. Connor explains: “Many suburban agencies in Westchester and Fairfield shy away from TV because they don’t know how to buy production or the media. Their clients are therefore squeamish about the stakes. Visit our sample portfolio on YouTube: www.youtube.com/weinconn. Streaming video is now glitch-free, but do all these web-designers really know TV production, casting, timing, and writing?” One spot (jargon for commercials, radio or TV) the agency produced for client “Another 9” can be seen ensconced in the website the agency designed for the Tarrytown IT provider: www.another9.com.

Media contact:

Mary J. Connor
CEO
Weinrib & Connor
The Penthouse
297 Knollwood Road
White Plains, NY 10607
Phone: (914) 686-3900 x223
Fax: (914) 686-3931
Email: mjc@weinconn.com

FOR IMMEDIATE RELEASE:

NEWS RELEASE: WEINRIB & CONNOR TO MANAGE YANKEE STADIUM FANTASY CAMP

7.9.08

White Plains, NY July 8, 2008. The New York Yankees have awarded Weinrib & Connor, a White Plains advertising agency, the assignment to market and manage the first open-to-the-public Fantasy Camp to be held at Yankee Stadium. The camp, limited to 60 campers, to be held on August 4th or 5th, allows adult Yankees fans over 30 to play on the famous infield where, to date, only major leaguers have trod. “The Yankees are pleased to have awarded this assignment to Weinrib & Connor, and look forward to hosting this truly unique event,” noted Deborah Tymon, Senior Vice President of Marketing for the New York Yankees. Campers can play against Goose Gossage, Bucky Dent, John Flaherty, Pat Kelly, Tim Raines, Jeff Nelson, Graeme Lloyd, Ron Guidry, Jesse Barfield, Mickey Rivers, Ron Blomberg, Johnny Blanchard, Homer Bush and other Yankees Legends (in active draft).“This once-in-a-lifetime-opportunity is a perfect gift, employee recognition award, company-run sweepstakes prize, or personal treat. It is a wonderful way to conclude Old-Timers weekend. And, this is the only year this camp will be held in the current stadium,” noted Mary Connor, CEO of the agency. The first sixty campers to register will not only play in Yankee Stadium with Yankees Legends, but can have family photos taken on the infield, and also invite friends and family to watch them put on the Pinstripes. Connor continues, “We’ve been getting a unique response from qualified campers. Yankees fans have pin-striped blood veins. One camper from Los Angeles is hiring a pitching coach. I’m actively calling my friends to get their names on this coveted list. The photo-ops will be killers. Go to www.pinstripeevents.com to register, but hurry. This is New York. People eat, sleep and breathe both Yankees and one-upsmanship. In addition, fans may go to a special blog we’re starting to entertain their Yankee fantasy experiences at www.pinstripewishescometrue.com.”

Media contact:

Mary J. Connor
CEO
Weinrib & Connor
The Penthouse
297 Knollwood Road
White Plains, NY 10607
Phone: (914) 686-3900 x223
Fax: (914) 686-3931
Email: mjc@weinconn.com

FOR IMMEDIATE RELEASE:

“BRONX TV CAMPAIGN MAKES BIG SPLASH IN NEW YORK MEDIA POND.”

7.13.07

July 13, 2007, White Plains, NY 10607. “We’re Talking The Bronx,” a unique public/private partnership now in its fourth year, has naturally migrated to TV from a three year run on radio. Beginning June 25, 2007, twelve (12) commercials will be seen on Cable TV markets in The Bronx, Westchester and Manhattan. “Other than typical local news coverage of The Bronx—fires or construction—only PBS has really shot footage to capture the beauty of the borough,” noted Tom Connor, creator of the television commercials. Weinrib & Connor, the White Plains based agency responsible for producing the commercials, had its roots in New York City and has always had national account experience. “It’s easy to give the Madison Avenue look—if you know how,” Connor continued, “but making it affordable is an art unto itself.” Mary J. Connor, CEO and head of sales development, gathered a strong base of partners to support the initiative, including The New York Yankees, Fordham University, Verizon Wireless, North Fork Bank, among others. Connor notes, “As suburban advertising communities have already established their leading agency personas, The Bronx has not, until now.”

Media contact:

Mary J. Connor
CEO
Weinrib & Connor
The Penthouse
297 Knollwood Road
White Plains, NY 10607
Phone: (914) 686-3900 x223
Fax: (914) 686-3931
Email: mjc@weinconn.com

FOR IMMEDIATE RELEASE

“NEW YORK YANKEES SIGN WEINRIB & CONNOR FOR GROUNDBREAKING ASSIGNMENT.”

9.16.06

August 14, White Plains, NY 10607, The New York Yankees hired White Plains-based Weinrib & Connor to help create, plan, and execute both the marketing and the event for the dedication of the new stadium. The groundbreaking is scheduled for 10:00 am. Wednesday, August 16th at the site of the new stadium on River Avenue and 162nd Street in The Bronx. The agency has provided site design, branding and print collateral, and has created commemorative merchandise in addition to production of the day’s agenda and direct response management.“We have worked with Weinrib & Connor on the “We’re Talking the Bronx” campaign for the last few years and their commitment to the Bronx community made them the natural choice for our groundbreaking event.” Noted Lonn Trost, COO, New York Yankees.The agency had produced radio and outdoor advertising for the Yankees for three years as partner in the agency’s “We’re Talking The Bronx Campaign.” Mary J. Connor, responsible for client business development and sponsorship sales, points out, “We’re in our 13th year. We pitch, script, run, and follow-up on events no differ-ently than television productions, though there is a debate internally which is more intense. No question, events are one of the strongest brand dynamics by far. They can be savored for far longer than most media advertising. The Yankees know what it takes to ‘stand out.’ For us it’s an awesome acknowledgement. I’m part of a talented, smart and accomplished team that includes creative director, Tom Connor, writer Pam Sullivan and art directors Johnny Fletcher, David Riina, and Brendan Burke, our manager of account services. We’ve done more than our share of events throughout our history with all kinds of challenges. Let’s just say this one is world championship level.”

Media contact:

Mary J. Connor
CEO
Weinrib & Connor
The Penthouse
297 Knollwood Road
White Plains, NY 10607
Phone: (914) 686-3900 x223
Fax: (914) 686-3931
Email: mjc@weinconn.com