FOR IMMEDIATE RELEASE
“NEW YORK YANKEES SIGN WEINRIB & CONNOR
FOR GROUNDBREAKING ASSIGNMENT.”
August 14, White Plains, NY 10607, The New York Yankees
hired White Plains-based Weinrib & Connor to help create, plan,
and execute both the marketing and the event for the dedication of
the new stadium. The groundbreaking is scheduled for 10:00 am. Wednesday,
August 16th at the site of the new stadium on River Avenue and 162nd
Street in The Bronx. The agency has provided site design, branding
and print collateral, and has created commemorative merchandise in
addition to production of the day’s agenda and direct response
management.
“We have worked with Weinrib & Connor on the “We’re
Talking the Bronx” campaign for the last few years and their
commitment to the Bronx community made them the natural choice for
our groundbreaking event.” Noted Lonn Trost, COO, New York Yankees.
The agency had produced radio and outdoor advertising for the Yankees
for three years as partner in the agency’s “We’re
Talking The Bronx Campaign.” Mary J. Connor, responsible for
client business development and sponsorship sales, points out, “We’re
in our 13th year. We pitch, script, run, and follow-up on events no
differently than television productions, though there is a debate
internally which is more intense. No question, events are one of the
strongest brand dynamics by far. They can be savored for far longer
than most media advertising. The Yankees know what it takes to ‘stand
out.’ For us it’s an awesome acknowledgement. I’m
part of a talented, smart and accomplished team that includes creative
director, Tom Connor, writer Pam Sullivan and art directors Johnny
Fletcher, David Riina, and Brendan Burke, our manager of account services.
We’ve done more than our share of events throughout our history
with all kinds of challenges. Let’s just say this one is world
championship level.”
Contact:
Thomas A. Connor
Weinrib & Connor
The Penthouse
297 Knollwood Rd.
White Plains, NY 10607
Phone: (914) 686-3900 ext. 221
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