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FOR IMMEDIATE RELEASE July 13, 2007, White Plains, NY 10607. “We’re
Talking The Bronx,” a unique public/private partnership now in
its fourth year, has naturally migrated to TV from a three year run
on radio. Beginning June 25, 2007, twelve (12) commercials will be seen
on Cable TV markets in The Bronx, Westchester and Manhattan. “Other
than typical local news coverage of The Bronx—fires or construction—only
PBS has really shot footage to capture the beauty of the borough,”
noted Tom Connor, creator of the television commercials. Weinrib &
Connor, the White Plains based agency responsible for producing the
commercials, had its roots in New York City and has always had national
account experience. “It’s easy to give the Madison Avenue
look—if you know how,” Connor continued, “but making
it affordable is an art unto itself.” Mary J. Connor, CEO and
head of sales development, gathered a strong base of partners to support
the initiative, including The New York Yankees, Fordham University,
Verizon Wireless, North Fork Bank, among others. Connor notes, “As
suburban advertising communities have already established their leading
agency personas, The Bronx has not, until now.” 
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